How we do it

How we do it


Deep Market Knowledge

Intimate knowledge of the Mid-Atlantic retail market and deep local relationships lead to greater execution in a high barrier-to-entry, multi-jurisdictional market.

Successful Multi-Cycle Investing

Willard’s approach to retail and mixed-use asset investment is founded in the principals’ 20+ year history at JBGR Retail – to only invest in assets that have manageable downside risk, but are positioned for maximum potential upside. This success is achieved by executing on covered land opportunities, options structures and contingent closings, as well as other strategies based on the assets’ characteristics. In the past 20 years, the principals have been through numerous cycles in the commercial real estate industry. The Willard investment philosophy, as shown in the Success Stories section, has proven to be extremely effective time and time again.

Fully Integrated Experience

With experience building a fully integrated platform while at JBGR Retail, the Willard Retail management team brings its multidisciplinary expertise and hands-on approach to each investment opportunity.

Commitment to Investor Alignment

Willard Retail likes to invest alongside our capital partners to ensure every decision is made in the best interest of the deal. Our reputation in the market has been built on a long-standing commitment to transparency, collaboration, and integrity.